condition
Google Ads account conversion ID, Google Ads advertising account ID
Using Google Ads destinations
Find Google Ads in the TTO CDP integration catalog and refer to its introduction page for details.
2. In a personal TTO CDP system, if you need to use Google Ads, you must select the Website type source object .
Destination settings
Conversion ID: A unique conversion identifier for your Google Ads account.
Customer ID: Google Ads account ID
Set the status to enabled and save.
Core Functions
Automatically tracks user conversions after clicking on Google ads, including key actions such as purchases, registrations, and form submissions. Supports real-time conversion data collection on the website and achieves precise ad attribution analysis through advanced identifier technologies (gclid, wbraid, gbraid, _gcl_aw).
Tracking Identifier
gclid | Standard Google Click Identifier (URL Parameter) |
gbraid | In-app webpage click identifier in iOS 14+ |
wbraid | In-web application click identifiers in iOS 14+ |
_gcl_aw | The cookie stores the gclid (valid for 90 days). |
