Meta Pixel Destination | Docs

getting Started

Configuration Requirements

Meta Pixel ID: View it in the data source of the Meta Event Manager.

Meta Pixel Access Token: Generated in the data source settings of the Meta Event Manager.

Using Meta Pixel destination

In the CDP backend, add a destination for the source, configure all parameters, set the status to enabled, and save.

Meta Pixel incident

Supported event types

Meta Pixel supports a rich set of standard event types, covering the entire user journey from awareness to conversion:

It covers basic interaction events, shopping process events, user conversion events, etc. Please refer to the standard events in the Meta Pixel official documentation for details.

Event property configuration

Attribute Key	value types	Parameter Description
content_category	String	Category of page/product.
content_ids	Integer or string array	The product number associated with the event, such as the SKU (e.g., `['ABC123', 'XYZ789']` ).
content_name	String	The name of the page or product.
content_type	String	Depending on the passed `content_ids` or `contents` , it could be `product` or `product_group` . If the number passed in the `content_ids` or `contents` parameter is a product number, then the value should be ` `product` . If the number passed is a product group number, then the value should be `product_group` . If `content_type` is not provided, Meta will match the event with every item with the same number, regardless of its type.
contents	array of objects	An array of JSON objects, containing the quantity and International Commodity Number (EAN) (if applicable) or other commodity or content identifier. `id` and `quantity` are required fields, for example, `[{'id': 'ABC123', 'quantity': 2}, {'id': 'XYZ789', 'quantity': 2}]` .
currency	String	The currency of the specified `value` .
num_items	Integer	Used in conjunction with the `InitiateCheckout` event. The quantity of items at the start of checkout.
predicted_ltv	Integer or floating-point	The predicted subscriber lifetime value is defined by the advertiser and expressed as an exact value.
search_string	String	Used in conjunction with the `Search` event. The string entered by the user during the search.
status	Boolean value	Used in conjunction with the `CompleteRegistration` event to display the registration status.
value	Integer or floating-point	The value of the user who performs this event to the merchant.

Different events support different event attributes. For example, AddpaymentInfo supports paymcontent_ids , contents , currency , and value . CompleteRegistration only supports currency and value . For details on the attributes supported by different events and whether they are required, please refer to the official Meta Pixel documentation .