getting Started
must
Parameter name | category | describe |
|---|---|---|
Taboola Account ID | String | You can provide your network account ID. In this case, the request body should include details of the conversions for each of your accounts. |
Configuration
In the CDP backend, add a destination after your source and select Taboola Offline Conversions.
Configure the required parameters, set Status to enabled, and then save.
S2S backhaul
Overview
Server-to-server (S2S) transformation tracking complements pixel-based tracking. Implementing both methods simultaneously can provide redundancy and improve attribution accuracy. (For example, some browsers may block pixel-reporting events.)
Applicable Scenarios
Please refer to the Tabola S2S overview.
Format
The click click-id ID parameter must be named as shown. Otherwise, no conversion will be recorded.
The format of the return URL is as follows:
https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id=CLICK_ID&name=EVENT_NAME&revenue=REVENUE¤cy=CURRENCY&orderid=ORDER_ID parameter
CDP destinations will determine whether to include optional parameters in conversion feedback based on event data. These optional parameters (dynamic conversion values) will enhance your marketing strategy by providing more accurate metrics.
Parameter name | Format | must | describe |
|---|---|---|---|
click-id | String (case sensitive, approximately 120 characters long) | yes | Taboola clicks on your ID , which will be sent to your landing page by Taboola . |
name | String (case sensitive) | yes | Event name, as defined in Realize . |
revenue | Integers or decimals. | no | Income amount |
currency | A three-letter currency code. (Case sensitive) | no | Currency units; a list of supported currencies is provided in the documentation. |
orderid | String | no | Order ID - For example, the order ID assigned to this conversion by CDP. |
quantity | Integer | no | Quantity of items in the order |
Click ID instance
GiC3sJdfEHXrroWoRIMZNc-HmQGs4UllzePkXl8h7XSOfSDOqFUoqNjkqZDk_6u1ATCn214 Taboola supports various currencies.
AUD
BRL
CAD
CNY
EUR
GBP
HKD
ILS
INR
JPY
KRW
MXN
NZD
RUB
SGD
THB
TRY
USD
ZAR
