Strengthen AI advertising
Achieve Performance marketing

Achieve cross-channel data integration through TTO CDP, enhance the accuracy and efficiency of digital marketing strategies, and help enterprises with efficient decision-making and customer management.

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Benefits of using TTO CDP

Data unification and process transformation

Unify customer data from different scenarios and platforms. This includes cleaning and organizing the data, ensuring data consistency, and transforming and unifying it according to the needs of different advertising platforms. This not only improves data accuracy but also ensures real-time availability of data.

Insights-driven personalized experiences

TTO CDP can obtain deep data insights from various interactions and support the establishment of refined customer analysis, thereby making marketing, product and sales strategies more targeted, ultimately leading to a more personalized user experience, improving customer satisfaction and engagement.

Increase the impact of advertising and marketing

Utilize multi-touch attribution and recommendation communication strategies to increase the accuracy and effectiveness of advertising by correlating relevant customer data and events, helping companies target higher-quality customers and improve return on investment.

Strengthening of data governance and privacy protection

Ensure customer data security and compliance through well-designed data governance policies and privacy measures. Therefore, the legal and ethical use of data is ensured and the trust of customers is won.

How does TTO CDP work?

Multi-touch attribution technology

The advertising platform uses multi-touch attribution (MTA) as one of its core technologies to build advertising recommendation algorithms. This method based on the extension of Bayes' theorem can effectively improve the efficiency of advertising delivery.

Advertising platforms such as Google list these attribution points, called Recommended events. To obtain the best results in advertising, you must know how to use attribution events on these platforms and unify them with events that occur in different processes of customers through TTO. In this way, the advertisement can receive positive feedback during the advertising process, continuously improve the advertising effect, and achieve a higher rate of return. In advertising strategies, only by thoroughly understanding these multi-touch attributions can we fully realize the value of each customer interaction.

Multi-scenario data connection

In modern marketing, the customer's pre-sales process usually involves multiple scenarios and interactive links, such as Google, Facebook advertising platforms and websites.

Therefore, connecting and integrating data from different scenarios has become a key step to improve advertising efficiency. For example, websites can collect user IPs, and CRM systems can collect users' age and other personal information through salespeople. Automating the collection, storage and transmission of this data back to social platforms can help form a more detailed user profile, thereby improving the accuracy and relevance of advertising. This kind of data integration helps enterprises break down different data silos and establish a unified and clear customer journey map, thereby designing a more personalized customer experience and improving customer satisfaction and engagement.

Data sorting and reconstruction

Differences in the digital environment of different industries and customers will affect the consistency and integrity of data

Therefore, it is crucial to organize, normalize and clean toxic data. After normalizing customer data, it can not only more accurately target similar user groups when placing advertisements, but also ensure security and compliance during data processing.For example, the customer name in the CRM is often the company name, while the website fills in the personal name. Such conflicts require cleaning and unified conversion to obtain valid data. Automated data integration can prevent data leakage and ensure data security and accuracy, making corporate decisions more well-documented and further enhancing the accuracy and effectiveness of marketing and sales.

Multi-platform intelligent customer positioning

Intelligent customer orientation across multiple platforms

The focus of data conversion and management is how to make it meet the attribution requirements of multiple advertising platforms, which involves converting customer events according to platform requirements so that they can be effectively identified by the platform's recommendation algorithm.

The data after TTO standardization and conversion will help drive the AI functions of each advertising platform to more accurately locate and attract high-quality customer groups. This process not only increases the exposure and click-through rate of ads, but also helps optimize the effectiveness of advertising expenditures, allowing customers to obtain higher returns on marketing investments. Through the application of such artificial intelligence technology, companies can better achieve market segmentation, accurately reach the desired clients, and improve performance and market competitiveness.

How we utilize TTO CDP
Realize intelligent advertising placement on major media platforms

Google/YouTube Ads

Google's advertising plan covers multiple channels such as search engine marketing (SEM), PMax, GDN and YouTube, so that ads are not limited to being highlighted in search results, but can also automatically target potential customers and audiences interested in specific multimedia. Using YouTube ads, you can quickly accumulate a large amount of exposure, which is especially suitable for brands that need to quickly increase their market presence. TTO professional consultants provide customized services from account opening to keyword and data analysis and optimization to ensure the comprehensiveness and efficiency of advertising strategies and adapt to corporate advertising strategies for different industries and needs.

Facebook/Instagram Ads

We provide full-process management of Facebook and Instagram advertising, from brand awareness building to advertising effectiveness analysis. We use TTO to conduct audience data analysis to create content that meets audience preferences, improving interactivity and profit potential. Instagram places special emphasis on the visual appeal of the brand, and we create eye-catching posts, vivid Stories, and innovative Reels and other content. By using professional designers and AI assistants to improve creative efficiency, companies can not only reduce costs, but also quickly accumulate a fan base and further expand brand influence.

Xiaohongshu Ads

The Xiaohongshu advertising services we provide are not limited to precise advertising push, but also focus on regional strategies and diversified content creation. We strengthen our corporate image through Xiaohongshu Professional Account Certification and Blue V Verification. In terms of content creation, TTO's professional team thoughtfully plans and produces potential notes and visually appealing graphic and video content to skillfully convey brand information to a wide audience. Combined with the sharing characteristics of social platforms, word-of-mouth communication can be further achieved. We accurately position the audience, improve the reach rate of advertisements, and perfectly capture active users and ideal audiences to ensure the effective transmission of brand information.

Bing/Yahoo Ads

We use core keyword prediction tools to accurately grasp user search needs, thereby increasing the brand's exposure in search engine results. Although this strategy has something in common with Google's SEM, our service focuses more on detailed keyword analysis and suggestions. We can anticipate and adapt to market search trends so that advertising content can be more accurately matched to potential customers. In this way, it not only improves the visibility of the brand, but also effectively increases the conversion rate. In the fiercely competitive market environment, we help enterprises to operate steadily, continuously enhance their brand influence, and achieve a steady increase in market share.

Taboola Ads

We use Taboola's native ads in various formats to appear on well-known news websites, from plain text to images, to videos and carousels, to meet various marketing needs of enterprises. Our senior team combines brand characteristics and diverse marketing goals to achieve native advertising creation that combines corporate characteristics. Through data guidance, ads can be accurately pushed to target audiences, and clear marketing KPIs can be formulated to regularly evaluate and adjust strategies to ensure a return on advertising investment. This data-driven intelligent advertising push method provides strong support for different types of enterprises to expand their influence in the global market.