Google Ads Conversions focuses on Google Ads conversion tracking, allowing marketers to leverage this integration to re-engage users across channels such as Search, Shopping, Gmail, YouTube, and Display Ads for more precise targeting.
getting Started
condition
Google Ads account and its account ID.
Using Google Ads Conversions Destinations
1. Locate Google Ads Conversions in the TTO CDP integration directory . You can refer to its introduction page for details.
2. On your personal CDP configuration page, select the data source to send data to Google Ads Conversions. Add the required data source in My sources or add the Google Ads Conversions destination in the ACTIONS of an already configured source.
3. Fill in the destination settings. For details, please refer to Google Ads Conversions Destination Settings. Enable the settings and save.
Destination settings
Conversion ID: A Google Ads conversion ID, unique to each account. You can find this information in the event code snippet of your conversion action, such as
send_to: AW-CONVERSION_ID/AW-CONVERSION_LABEL. In the example code snippet, AW-CONVERSION_ID represents your account-specific conversion ID. Please enter the conversion ID; the AW- prefix is not required. This field is required if you are using a mapping that sends data to the legacy Google Enhanced Conversions API (such as the "Upload Enhanced Conversion (Legacy)" action).Customer ID: Your Google Ads account ID. This ID should be a 10-digit number in the format XXX-XXX-XXXX. This ID is required if you are sending data to the Google Ads API using event parameter mapping.
Authorization ID: Authorization ID
Event Parameter Mapping: Event parameter mapping, for example: currency=USD, conversion_value=total_amount
Data standardization
Email address standardization
Convert to lowercase
Remove the period from usernames in Gmail addresses (a specific requirement from Google).
Verify email format validity
Sensitive information hash
Google requires you to hash all personally identifiable information (PII) before sending it to the Google API.
This includes, but is not limited to, email addresses , phone numbers , and physical addresses .
Upload Click to Convert
Core conversion data
Conversion Action ID NUMBER Conversion operation ID associated with the conversion |
Order ID STRING Order ID |
Currency STRING Currency code |
Conversion Value NUMBER Conversion amount |
Conversion date Time STRING Conversion timestamp |
Click identifier (key attribution)
GCLID STRING The Google Click ID (gclid) associated with this capture message. |
GBRAID STRING Starting with iOS 14, clicks originating from iOS devices are used to identify app conversions. |
WBRAID STRING Starting with iOS 14, click identifiers are used for clicks from iOS devices related to webpage conversions. |
User identification information (uniformly hashed)
Email STRING email address |
Phone Number STRING telephone number |
First Name STRING name |
Last Name STRING Surname |
City STRING City |
Country Code STRING Country Code |
Postal Code STRING postal code |
State STRING state |
Session attribute data
gad_campaignid STRING For ad tracking |
gad_source STRING Traffic sources |
landing_page_url STRING Landing page analysis |
landing_page_user_agent STRING Click Environment |
