getting Started

Overview

The LinkedIn Insight Tag is a lightweight piece of JavaScript code that you can add to your website to enable in-depth campaign reporting and gain expert insights into your audience. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and gain overall insights into the various members who interact with your ads.

condition

Destination Configuration

1. Install LinkedIn destination from JS source

2. Access your LinkedIn advertising account backend

• Create a new Insight Tag and obtain the Partner ID.

3. Create a new conversion tag and complete the ConversionID Mapping settings.

• Create a new PageView tab. This requires creating and setting the domain name for automatic data collection.

• Create other events, such as the SubmitForm event, retrieve the conversion ID, and set it in the source.

• Create a new SubmitForm and retrieve the conversion tag ID:

guide

Unverified

If your insight tag source status shows "Unverified," it means we haven't received a signal from your insight tag. If you see the source status showing "Unverified":

• Please check that your insight tags are set correctly. Some common issues include:

  • If you installed the tag yourself, please make sure you have copied the complete code.

  • When copying and pasting tags, please check that you are using straight quotes instead of curved quotes.

Tag data transmission and usage

LinkedIn Insight Tag can collect data on members' visits to your website, including URLs, referral URLs, IP addresses, device and browser characteristics (user agents), and timestamps. IP addresses are truncated or hashed (for members accessing the site across devices ), and members' direct identifiers are removed within seven days to ensure data anonymity. Any remaining anonymized data is deleted within 180 days.

For more information on website functionality, please see the button layout and related interactive data.

With enhanced matching enabled, you can also send emails related to each visit. These emails are hashed on the website before being sent to LinkedIn to protect member privacy—we only match information we already have, and the rest remains unreadable. Learn more about enhanced matching on the website .

We do not share members' personal data with you; we only provide reports and alerts about the professional composition of your website's audience and advertising performance (without identifying members). We also offer website visitor retargeting services, enabling you to use this data to display personalized ads outside your website, but without identifying members. We do not use this data to analyze member profiles (e.g., inferring member interests and characteristics), but rather to better understand which ads are most relevant to members. LinkedIn members can control how their personal data is used for advertising purposes through their account settings .

(Excerpt from LinkedIn)

More

Please refer to the LinkedIn Insights Tags FAQ.