Meta Offline Conversions
How It Works
sync events
The Meta Offline Conversions destination enables seamless synchronization of comprehensive event data from your Customer Data Platform (CDP) directly to Meta's offline conversion tracking system.
This integration ensures that all customer interactions and conversion events are accurately recorded in Meta's advertising ecosystem, providing complete visibility into campaign performance across Facebook, Instagram, and WhatsApp platforms.
By bridging your CDP with Meta's conversion API, this destination enhances attribution accuracy, improves ad targeting precision, and maximizes return on advertising investment through complete data synchronization.
Key Features & Benefits
- 1 Tracks multiple Meta identifiers (fbp, fbc, lead_id, etc.) across Facebook, Instagram, and WhatsApp for comprehensive user journey mapping
- 2 Supports enhanced conversion tracking with user data matching for improved attribution accuracy and campaign optimization
- 3 Maximizes ad performance with complete conversion data synchronization, ensuring all valuable customer interactions are captured and utilized
Object Properties
| Category | Server |
| Supported Methods | Track |
| Scope | fbq |
| Tags | Advertising |
Compatibility Information
Compatible Sources
- Server
