Basic Information
| Category | Website |
| Methods | track |
| Tags | Analytics |
How It Works
Google Analytics 4 helps you measure traffic and engagement across various platforms. As a next-generation analytics solution, it provides comprehensive insights into user behavior and customer journeys.
This destination enables businesses to track complete customer journeys, capturing real-time user interactions from initial visit to conversion across all platforms. The integration allows for seamless data flow from your CDP to Google Analytics 4, ensuring all conversion events are properly recorded and analyzed.
By connecting to Google Analytics 4, you gain access to powerful machine learning capabilities that can predict user behavior and automate marketing strategies. This helps businesses make data-driven decisions and optimize their digital presence.
Implementation Guidelines
- Track complete customer journeys - Capture real-time user interactions from initial visit to conversion across all platforms
- Gain actionable insights - Analyze user behavior patterns to identify optimization opportunities and improve engagement
- Enable data-driven decisions - Leverage GA4's machine learning capabilities to predict user behavior and automate marketing strategies
Compatibility
Compatible Sources
- Website
