Basic Information
How It Works
Link offline event data to LinkedIn through conversion api. This destination enables seamless integration between your customer data platform and LinkedIn's advertising ecosystem, allowing you to measure and optimize your marketing campaigns based on actual conversion events.
By connecting your offline event data with LinkedIn's Conversion API, you can track valuable customer actions that happen outside of your website or app, providing a complete view of your customer journey and enabling more accurate attribution modeling.
The integration supports real-time data transmission, ensuring that your conversion events are immediately available for campaign optimization and reporting within LinkedIn's advertising platform.
Implementation Guidelines
- Measure online and offline customer journeys by combining Conversion API with tracking tags (support li_fat_id, li_lead_id)
- Set up the Conversion API to use qualified leads as your campaign optimization goal
- Automatically send real-time conversions to LinkedIn, with support for high-frequency data transmission
Compatibility
- Server
- LinkedIn ClickID (li_fat_id) - retrieve Click IDs from the landing page URLs by parsing li_fat_id
- LinkedIn LeadID (li_lead_id) - retrieve lead Gen Form Response ID from lead form data by parsing li_lead_id
Supported Actions
This destination supports a comprehensive set of conversion actions including PageView, VideoView, ViewContent, SignUp, Download, Lead, Schedule, Contact, QualifiedLead, SubmitForm, AddToCart, Purchase, and ClickButton.
Each action supports currency and amount parameters for tracking monetary conversions, with currency specified in 3-letter ISO 4217 format. This enables precise tracking of revenue-generating events and customer interactions across your marketing funnel.
